How to Use Keywords for On-Demand Information in TXTPass

Keywords in TXTPass let your customers text a word—like HOURS, MENU, or LOCATION—and instantly receive the information they need, no wait, no staff involvement. It’s a fast, self-service solution for sharing key business details and product info, all via SMS.

Here’s how to create, manage, and optimize keywords for self-service messaging:

1. Start by selecting keywords based on what people most commonly ask your team.

The best choices are simple, one-word triggers that match real-world questions.

Popular examples:

• HOURS – Send your business hours or service times
• LOCATION – Share a clickable map link or address
• MENU or PRICING – Link to your latest menu, product list, or service packages
• SUV, TRUCK, or SEDAN – Auto dealers can use keywords to send filtered inventory links
• FAQ – Link to your help center or top support answers

Choose keywords based on real questions your customers ask every day—like your hours, location, or services. If it’s something they’d typically call or message you about, it’s a perfect fit for a keyword.

2. Build Simple, Useful Auto-Responses

Each keyword triggers a pre-built SMS reply. These messages should deliver exactly what was asked for, quickly and clearly.

Example replies:

• “Thanks for your message! We’re open Mon–Fri from 9am to 6pm, Sat 10–4. Full hours: txt.li/hours”
• “Visit us at 300 Main St, Austin, TX. Get directions: txt.li/map”
• “Here’s our full pricing guide: txt.li/menu”
• “Here are our current SUVs: txt.li/suvs”

Each response can include:

• A short, readable message
• A branded short link (TXTPass short URLs work great)
• Optional instructions or follow-up tips

3. Publish Your Keyword

To get the most out of your keyword system, your audience needs to know it exists. Add keyword prompts wherever customers engage with your business.

• Website banners or pop-ups
• Instagram bios or posts
• Printed materials like flyers or signage
• Checkout pages or thank-you screens

Make sure to pair it with a clear call-to-action:

• “Text SAVE to 70701 for 10% off your next order”
• “Want event access? Text WEBINAR to get your invite”
• “Enter to win—just text WIN!”

The more visible your keywords are, the more customer questions you can answer automatically—without staff involvement.

4. Track Usage and Improve Over Time

Monitoring keyword performance helps you refine your approach and identify what your audience needs most.

With TXTPass, you can:

• See how often each keyword is used
• Track link clicks and response rates
• Learn when and where demand for info spikes

These insights can help you fine-tune messages and add new keywords that meet evolving needs.

5. Support Compliance and Opt-Outs

Every keyword strategy should include proper opt-in and opt-out tools. TXTPass supports these automatically, keeping your messaging compliant.

System keywords include:

• STOP – Unsubscribes the contact
• HELP – Sends your support contact info
• START – Re-enables subscription

You can also use keywords to encourage engagement and drive list growth. Try using promotional terms like SAVE, JOIN, or EVENTS to deliver offers, register contacts, or collect opt-ins for segmented lists—while still offering a seamless self-service experience.

Keep Your Customers Informed—Without Lifting a Finger

TXTPass keywords make it easy to provide instant, accurate information—whether it’s your business hours, a service menu, or a product link. No hold music, no inbox clutter—just a fast, self-service experience your customers will appreciate.

Start TXTPass today and began building your keyword list today. Turn questions into automated answers in seconds.