Want a fast, low-barrier way to turn interest into action? Let your customers text you.
With keyword-based marketing, customers simply send a word—like “SAVE” or “EVENT”—to your number and receive an instant, automated response. Whether it’s a coupon, event invite, or VIP access, keywords make engagement easy, direct, and measurable.
Here’s how to set it up and start using keywords to grow your business.
What Are Marketing Keywords?
A keyword is a specific word (like “DEAL” or “FLASH”) that customers text to your business number. Once received, your system automatically sends a pre-written message back.
Perfect for:
- Flash sales and limited-time offers
- Product launch lists
- Exclusive content or early access
- Webinar/event RSVPs
- In-store or print-to-digital promotions
Why Keywords Work
✅ Instant gratification – Customers get an immediate reply
✅ No app or login required – It works with any phone
✅ High engagement – Text messages have a 98% open rate
✅ Easy to promote – Works great on signs, ads, social posts, and packaging
✅ Trackable – You can measure which keywords drive the most responses
How to Set Up a Keyword Campaign in TXTPass
Step 1: Choose Your Keyword
Pick a simple, memorable word that matches your promotion. Examples:
- SALE for a flash discount
- JOIN for VIP access
- RSVP for event confirmations
- NEW for early product announcements
Tip: Avoid complicated words or long phrases. One word is best.
Step 2: Write the Auto-Reply Message
This is what customers will receive after they text the keyword. Keep it concise, on-brand, and actionable.
Example:
“Thanks for joining our VIP list! Here’s your exclusive 20% off code: VIP20. Shop now: [Short Link]”
You can include:
- Discount codes
- Event dates and links
- Download links
- RSVP confirmations
- Any call-to-action you want them to take
Step 3: Promote Your Keyword
Let the world know how to engage with you!
Promote the keyword and number:
- On your website
- In email signatures
- At checkout counters or signs
- On packaging
- Through social media ads
- In radio/TV promotions
Example ad copy:
“Want 10% off? Text SAVE to 555-1234!”
Step 4: Track and Refine
With TXTPass, you can monitor how many people text each keyword, when they did it, and what actions they took next.
Use this data to:
- Optimize your timing
- Test different keywords or offers
- Segment leads by interest for future follow-up campaigns
Best Practices for Keyword Marketing
✔️ Use action words like SAVE, WIN, JOIN, RSVP
✔️ Keep it short and sweet—both the keyword and the reply
✔️ Make the value clear in your reply (discount, access, etc.)
✔️ Use short links for cleaner messages
✔️ Avoid confusing words or ones that can be easily mistyped
✔️ Set expectations if follow-up is needed (“We’ll text you tomorrow with the link!”)
Keyword campaigns are one of the simplest, most effective ways to capture attention and drive immediate action. They’re low effort for the customer, high impact for your business, and fully trackable on your end.Ready to try it?
Set up your first keyword in TXTPass and watch your promotions come to life—one word at a time.
