Drip Campaigns for Community Highlights: How to Keep Your Members Engaged with Curated Content

A thriving community depends on consistent interaction—not just among members, but between your brand and your audience. Yet keeping everyone informed, inspired, and involved can be a challenge, especially as your group grows. That’s where TXTPass Drip Campaigns come in.

Drip campaigns let you automate and schedule a stream of curated content—like featured articles, user-generated posts, or thought-starter prompts—delivered right to your members’ phones. By sharing content on a weekly or monthly basis, you create a rhythm of interaction that keeps members engaged without overwhelming them. It’s community-building on autopilot.

Set Up a Drip Campaign to Share Community Highlights

1. Start a New Drip Campaign

Click New Campaign to begin creating your Community Highlights drip. This opens the campaign builder, where you’ll set the foundation for your ongoing communication.

You can also view All Campaigns to check for any existing content series or avoid overlap with other community engagement efforts. Keeping campaigns distinct ensures better tracking and audience targeting.

2. Name and Describe the Campaign

In the Campaign Name field, give your campaign a recognizable title like “Weekly Member Picks” or “Community Highlights – Monthly Digest.” Then use the Description field to note the purpose of the campaign internally, such as “Ongoing campaign to highlight user posts, discussion prompts, and featured articles.”

Clear labeling helps you manage multiple community campaigns at once—especially when running different series for member tiers or interest groups.

3. Choose a Sender Number and Define Your Audience

Under From Number, select the number your audience will recognize as the sender. Then in Send To, choose whether to target an individual or a full contact list. For example, you might send:

• A general series to all community members
• A tailored series to VIP contributors or new sign-ups
• A specialized list for niche topic followers (e.g., designers, marketers, developers)

This flexibility lets you personalize community content and ensure relevancy with every message.

4. Build Your Drip Messages

Click + Add New to begin creating the individual messages that make up your community highlights campaign. Each message is a scheduled touchpoint—so it’s important to ensure clarity, value, and consistency.

For each message:

• Start Date/Time: Set when this message should go out, relative to when the contact enters the campaign. For example, schedule one message per week to maintain a steady rhythm of engagement.

• Message Body: Write a short, engaging message—up to 140 characters. Keep it friendly and purposeful. Example:
  “New article drop: How [First Name] scaled their project using our toolkit → [Short URL]”

• Image: Add visuals where relevant, such as a screenshot of the post, a member spotlight graphic, or a blog thumbnail to grab attention.

• Repeat?: Enable this option if you want the message to be resent at regular intervals (e.g., monthly feature reminders or rotating evergreen content).

• Use Mail Merge?: Add personalization tags like [First Name] or [Location] to make the message feel direct and relevant to each recipient.

Continue adding multiple messages to create a full sequence—this could be a 4-week highlight series, a monthly community roundup, or an ongoing mix of evergreen and fresh content. The goal is to keep value flowing without requiring weekly manual effort.

5. Schedule and Activate Your Campaign

Once your message sequence is ready, click Schedule Campaign to activate it. The campaign will begin sending messages based on your assigned dates and intervals. New members added to the list will start receiving messages from the beginning of the sequence automatically.

If changes are needed after launch:

• Click Stop to completely deactivate the entire drip campaign.
• Use Cancel to pause or remove a specific message from the sequence—ideal if you want to temporarily withhold or edit a message without ending the full campaign.

Because drip campaigns don’t require an end date, this approach is perfect for ongoing community engagement. New members can be continuously enrolled and nurtured over time, ensuring they’re looped into key content, updates, and conversations from day one.ays-on” model ensures every user gets the same high-quality onboarding experience regardless of when they sign up.

6. Monitor Performance and Make Adjustments

Head to the campaign dashboard to actively track how your campaign is performing. You’ll find three key views:

• Active Tab: Displays all live campaigns and their current progress, helping you see which community highlight series are actively engaging members.

• Completed Tab: Shows campaigns that have ended or run their full course. This is useful for evaluating past performance and identifying which messages resonated best.

• Messages Tab: Gives a granular view of individual message delivery—see who received each message, when it was sent, and whether it was successfully delivered.

Use this data to refine your messaging strategy:

• If engagement drops off after a certain message, consider updating the content or timing.

• If one message performs exceptionally well, reuse its format or structure for future highlights.

• If new trends or topics emerge in your community, edit future messages to reflect them.

Regular performance monitoring ensures your campaign stays relevant, effective, and aligned with your community’s evolving interests.

Tips for Using Drip Campaigns to Feature Community Highlights

Make your community drip campaign more engaging and effective with these best practices:

• Curate a Mix of Content Types
  Include user-generated posts, expert articles, discussion threads, and fun prompts to keep content fresh and varied.

• Use Themes or Weekly Features
  Create predictable formats like “Tip Tuesday” or “Friday Feature” so members know what to expect and look forward to.

• Personalize Where Possible
  Use mail merge tags to include names or locations, making messages feel relevant and personal.

• Link to Deeper Content
  Pair short messages with links to full blog posts, videos, or forums—giving members an easy path to dive deeper.

• Recycle Evergreen Highlights
  Reuse high-performing or timeless content with new captions or framing to keep your campaign going without starting from scratch.

Make Your Community Feel Active, Informed, and Valued

Great communities don’t grow by accident—they’re nurtured over time with thoughtful, consistent communication. With TXTPass Drip Campaigns, you can automate community highlights that keep your members connected, engaged, and excited to participate.

Whether it’s sharing curated content, spotlighting members, or sending inspiration straight to their inbox, drip messaging gives you a low-effort, high-impact way to bring your community to life—week after week.